Start a Nootropic Business

Ideas

Nootropics also known as smart drugs and cognitive enhancers are drugs, supplements, and other substances that may improve cognitive function, particularly memory, creativity, or motivation, in healthy individuals.

If you’ve spent some time in a pharmacy you might have seen products containing Bacopa monnieri, Ginkgo biloba and ginseng that claims it may help with memory, concentration, exams, alertness. These are over the counter drugs (no need for a prescription) as they are plant extracts / dietary supplements.

Then there are stronger drugs that are used for this purpose that require a prescription Modafinil and Nuvigil as well as ADHD drugs that are sometimes abused for this purpose.

Then there is a third category of drugs or rather supplements that is only sold over the internet or in specialised shops. This is the business I will be discussing today.

Opportunity
The nootropic movement is massive, almost every professional person wants to squeeze more out of their day. If you have been exposed to this you might have seen the term “stack” been thrown around, this a combination of supplements used together.

So you will see all these stacks, but in SA pharmacies only sell the basics, supplements containing Bacopa monnieri, Ginkgo biloba and ginseng. You have the various house brands, companies like Vital (IQ Boost) and the more focused brands you can buy in Clicks or Dischem: Keenmind, Brain Fuel, Neurovance, Concentration Cocktail / Exam Cocktail etc. (I have tried all of these personally and take Keenmind daily).

When starting your own nootropic business you have two choices: reseller (resell an existing brand) or private label (develop your own brand)

There is an opportunity to buy and resell various nootropics, either from popular brands or find someone to help you create your own brand. There are companies that do “private label manufacturing” like ABH Pharma.

Safety
Nootropics by its definition should be safe and healthy for the brain as it is dietary and synthetic supplements although it is not regulated (you don’t need a license to sell). If you buy it or have it manufactured in a reputable lab you should not have a problem. Here is a list of some reputable brands.

Business Model
This product is often sold via an ecommerce website.

More Information:

What

Resources
Suppliers Top brain health supplement manufacturers (US)

 


You have a business idea, where to next?
How to Start a Business from Business Idea